IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization
Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste
Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies
Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn
Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How?
Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic?
Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers.
Subscription service – Why is it a good business strategy? Food, clothes, furniture, cars and practically everything can now be subscribed!
Indians especially armed forces and college students for generations have loved Old Monk. What makes this rum so special? It’s classy, dark yet affordable.