Would you leave a comfortable life and a stellar career to start something? Read about Vivek’s journey to live the Great American Dream
Oreo is a 100 years old biscuit that is loved by people from more than 100 countries. Rich history and classic story, Oreo is a huge business for Mondelez International
Data can empower business to lead the change with an example. Whirlpool with its Care Counts initiative has increased attendance with an insightuns
In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How?
Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation
From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry.
Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How?
Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning
Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability