What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work?
Innovative methods of teaching are no longer an option now. Business schools need to reinvent themselves to stay relevant for the students and industry
What business strategies make Indigo the largest and a profitable airline company in India? The answer lies in its robust operational strategy.
Asian Paints is India’s largest paint manufacturing company. But it has very smoothly transformed itself from just a manufacturer to a mega service provider.
Fintech in India has been one of the forerunners of Innovation in India. Fintech startups are focusing on making lending easier and technology driven. How?
Lululemon, a company globally known for its technical athletic clothes, is famous not only for its revenue generation but also for it sustainability strategy. How?
Bajaj Auto has evolved tremendously overtime from its traditional scooter Chetak to having the trendiest bike Pulsar. It has managed to stay relevant.
In just 4 years Reliance Jio has become the Indian telecom market leader due to its marketing warfare strategies. What is this strategy and how Jio used it?
One does not have to be an entrepreneur to achieve an Entrepreneurial Mindset. All it is required is a hunger to learn and grow and seeking continuous feedback.