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Godrej products have been at the pinnacle of innovation that keep real consumers in mind. Such innovation is a result of design-led thinking strategy of Godrej. The fate of these Instagram celebs has been drastically affected by Covid-19. From being invincible to looking for alternate revenue. How does it all work? How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting? How critical mass effect plays a role in boycotts? How it worked in Uber’s boycott campaign? Is social media accelerating the speed to achieve critical mass? How Apple sells higher priced product by building an affinity for its lower priced product. The psychological effect is Halo Effect. How Halo Effect works? Nirma challenged the status quo of HUL with its customer needs understanding, perfect pricing strategy, and a brilliant marketing and supply chain strategy. How an internation soap brand Lifebuoy from UK by Unilever became India’s top selling soap brand? How Lifebuoy became synonymous to hygeine? Godrej products have been at the pinnacle of innovation that keep real consumers in mind. Such innovation is a result of design-led thinking strategy of Godrej. Hermès has created a €36B empire and has customers spending sleepless nights to buy the products with its innovative marketing strategy. How? Biomimicry is a strategy where we learn and emulate nature’s designs, processes, and ecosystems to create a sustainable world. Let us see a few examples of biomimicry.News & Trends
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