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The business model of Visa makes money by facilitating movement among consumers, merchants, financial institutions, businesses, strategic partners, and government entities. Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model? Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How? Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic? Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers. Subscription service – Why is it a good business strategy? Food, clothes, furniture, cars and practically everything can now be subscribed! Indians especially armed forces and college students for generations have loved Old Monk. What makes this rum so special? It’s classy, dark yet affordable. What is a retrenchment strategy and what are its type? Why giant companies like Ford India resort to such strategies to cut down costs and save the organization? Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it? Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model? Just Dial follows a prepaid business model & has remained debt-free since its inception. 30 Mn listings on Just Dial and a financially stable model attracted Reliance’s growing digital ecosystem. Xiaomi clearly dominates the Indian smartphone market with its unique marketing strategy that primarly includes solid understanding of what Indian smartphone user needs. How, after 70 years and running, McDonald’s remains our happy meal choice? The answer is in the magical marketing strategy and marketing mix (4Ps) of McDonald’s.
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