Bata is not an Indian brand. It is as international as it can be. But adaptation & marketing strategy made Bata India’s highest-selling footwear brand.
Retain The Star has come up with Talent loan concept where a company provides its employees on a contract basis to other companies looking for similar skillset
Would you give up a 6-digit monthly salary to do something for free? Read on to find out why Amrut Deshmukh gave up all things nice with a higher purpose in mind “To Make India Read.”
What are the various advertising strategies that make Titan a consumer’s choice? How Titan decided to choose Mozart’s symphony as its tune for commercials?