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The Strategy Story collaborated with Indian Institute of Foreign Trade for its Consulting club Socrates as case partners for its strategy and finance case workshops. Burger King with its multiple viral marketing campaigns has managed to stay relevant despite a heavyweight competitor like Mcdonald’s. How? Saltwater Brewery from Florida has come up with a solution to make beer plastic rings edible for sea life. They are 100% biodegradable, constructed from barley What is short selling investment strategy? How few investors have made billions using this strategies especially when the market crashes? What is experience marketing strategy & How Airbnb has used it to create a market for itself & build a business model in the competitive travel and booking industry? Nespresso is not just a coffee machine or capsule. Nespresso’s business model & Marketing strategy are about the premium experience it gives to its coffee lovers. Zilingo’s business model is based on a technology platform that streamlines the global supply chain with innovative trade solutions for its B2B services.
