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Victoria’s Secret is a brand that redefined the meaning of sensuality in the lingerie segment. But why this brand is losing its charm among women of today? Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy Its the end consumer who pays for the rewards on the credit cards not the bank or card network because of the merchant fees involved. How? Luxury brands compete with fashion shows and clothing lines that lose money. But where is the real revenue coming from? Read the story to find out!! What is ambush marketing strategy? How coca cola and pepsi have won the war against each other by successfully implementing the strategy? What is Adjacency Expansion strategy? How Nike has used it over the decades to outperform its competition and venture into segments other than shoes? Gillette has been a brand synonymous with men’s grooming for more than 116 years & is still going strong. Such was the genius brand marketing strategy of Gillette.
