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In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies? How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem? Ajeet Khurana has been a name quite synonymous with the Indian Startup space. The Strategy Story interviewed Ajeet Khurana to know his startup strategies The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation What is sustainable marketing? And why more and more brands globally are bringing sustainability as a practice to their business? Does it improve revenues? How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique. MyGate’s inclusive business model shifts the responsibility of the visitors from security to the residents they are visiting and provides plethora of services.
