[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″]
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms. US Justice Department has that Google’s acquisition of doubleclick is the reason for its dominance in advertising business. What was this deal all about? How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem? Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant. The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values. Amazon Prime is such a lucrative business model that covers entire gamut of services a user needs & ends up spending more than double compared to non-members.
