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What is an omnichannel marketing strategy? And how Zivame has used this strategy to enhance its customer experience and grow its business of online lingerie Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms. In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies? How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem? Ajeet Khurana has been a name quite synonymous with the Indian Startup space. The Strategy Story interviewed Ajeet Khurana to know his startup strategies The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation Why are Reddit’s revenue figures and business model intriguing? How does Reddit even make money? What is Reddit’s business model?
