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Lemonade Insurance Company has revolutionized the very traditional insurance industry with the use of Artificial Intelligence and its idea of giveback What is an omnichannel marketing strategy? And how Zivame has used this strategy to enhance its customer experience and grow its business of online lingerie US Justice Department has that Google’s acquisition of doubleclick is the reason for its dominance in advertising business. What was this deal all about? In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies? Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant. Ajeet Khurana has been a name quite synonymous with the Indian Startup space. The Strategy Story interviewed Ajeet Khurana to know his startup strategies Stitch fix covers all facets of Consumer-based business- giving User Personalization the highest significance in its business model through its data driven innovation strategy
