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Yellow Tail, an Australian wine brand that started really small managed to become one of the world’s most profitable brands in the industry using Blue Ocean. How?
ESPN used Spelling Bee to grow its business and the channel transformed sports consumption. But why Spelling Bee made sense for a sports channel?
Kellogg’s completely changed the paradigm of audio,marketing by making the snap, crackle, and pop sound as a means of brand recognition.
Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding?
Auditing is a process done to ensure that the financial statements’ information is not biased or manipulated. The following are some common auditing terms
In the initial years, Yes Bank witnessed a triple-digit y-o-y growth rate. It was a promising bank. But then what led to the fall of Yes Bank?
What innovative business strategies helped Pixar animation films carve a unique identity for themselves, and revolutionize the animation film business?
