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This article talks about the strategy that has been the backbone of the growth and evolution of Reliance Industries Limited – Backwards Integration. Is ‘Michelin Star’ by the same Michelin that sells tires, yes, it is! But Why? How a tire company evaluations became most coveted in the culinary industry? What business model and marketing strategies made Bumble a huge success in the market with zillions of dating applications. What is it’s differentiating factor? Kidzania Business Model has not only changed the way kids see enertainment parks but also the way brands associate and market. How? What’s the secret sauce to continuously expanding, relentlessly innovating, and intensely agile of Netflix? It is the nonconformist culture of Netflix! The purpose of the story is to highlight how SheEO is taking steps that any gender-neutral collective around the globe could easily replicate. How does Etsy make money by keeping commerce human? What is this humanitarian yet profitable business model of Etsy? What marketing strategy made Etsy so famous?
