Is ‘Michelin Star’ by the same Michelin that sells tires, yes, it is! But Why? How a tire company evaluations became most coveted in the culinary industry?

Brands and movies have had a long-standing relationship. This relationship between a Brand and Movies is called Product placement or In-film advertising.

Kidzania Business Model has not only changed the way kids see enertainment parks but also the way brands associate and market. How?

What is MMP? How is MMP different from MVP? How Shopify used the Minimum Marketable Product Strategy? The story answers them all.

The purpose of the story is to highlight how SheEO is taking steps that any gender-neutral collective around the globe could easily replicate.

The subscription business model has proven to be very successful. Let’s see the timeline of the progress of this model at an individual consumer-level