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India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn If the browser extension is for free, then how does Honey make money? What is so attractive in the business model that motivated Paypal to acquire it? Blitzscaling is a business strategy that has a close association with Blitzkrieg as a war strategy. Blitzscaling is used by Startups to scale faster than peers, grow exponentially, and outsize the competition. You just can’t buy a Ferrari even with tons of money. Only a selected few can get their hands behind the steering wheel. What marketing strategy makes Ferrari so exclusive? Miniso’s business model with this exceptional expansion rate was built on the foundation of one thing- Marketing Strategy. What are the pillars of this strategy? Coca Cola for over a century has ruled the hearts of its consumers with its out-of-the-box Marketing mix (4Ps), plan, and strategy. What is so unique in Coke’s strategy? Spotify’s business model works and make money with its two-sided music marketplace for Users and artists, which is powered by data, analytics, and software.
