Since Tim Cook took the helm of Apple from Steve Jobs ten years ago, the firm’s market capitalization has increased by more than $2 Trillion. That’s the highest ever wealth creation for shareholders by any CEO.
You just can’t buy a Ferrari even with tons of money. Only a selected few can get their hands behind the steering wheel. What marketing strategy makes Ferrari so exclusive?
Micro-marketing as an advertising strategy is all about targeting a specific set of customers who show the highest potential of buying the product or service.
Coca Cola for over a century has ruled the hearts of its consumers with its out-of-the-box Marketing mix (4Ps), plan, and strategy. What is so unique in Coke’s strategy?
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