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Decoupling is a business strategy to hack, identify and arrest a particular stage of the value chain which the incumbents sub-optimally or poorly address. Amazon has done that perfectly. Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn If the browser extension is for free, then how does Honey make money? What is so attractive in the business model that motivated Paypal to acquire it? Blitzscaling is a business strategy that has a close association with Blitzkrieg as a war strategy. Blitzscaling is used by Startups to scale faster than peers, grow exponentially, and outsize the competition. You just can’t buy a Ferrari even with tons of money. Only a selected few can get their hands behind the steering wheel. What marketing strategy makes Ferrari so exclusive? Dropbox work by allowing users to access their files from any device with an Internet connection and share them with others. How does Dropbox make money? What is Dropbox’s business model?
