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In interview with The Strategy Story, Vikram Chopra, CEO of CARS24 has shared everything starting from consumer technology to its core business model Decoupling is a business strategy to hack, identify and arrest a particular stage of the value chain which the incumbents sub-optimally or poorly address. Amazon has done that perfectly. The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn Since Tim Cook took the helm of Apple from Steve Jobs ten years ago, the firm’s market capitalization has increased by more than $2 Trillion. That’s the highest ever wealth creation for shareholders by any CEO. Blitzscaling is a business strategy that has a close association with Blitzkrieg as a war strategy. Blitzscaling is used by Startups to scale faster than peers, grow exponentially, and outsize the competition. Monday.com works by allowing organizations to create software applications and work management tools. What is monday.com’s business model and how does it make money?
