The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?

Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience.

Afterpay makes money by offering consumers “buy now pay later” facility while charging merchants for the service and security. So what is Afterpay’s business model?

Looking at the purchase of Wordle, we try to explain how New York Times’ acquisition-led business strategy works wonders for the publishing giant.

Deliveroo has logistics-enabled marketplace business model with three stakeholders: customers, restaurants or grocers, and riders. How does Deliveroo make money?

With $75Bn Market Cap and $160Bn in assets, ICICI bank has become India’s 3rd largest bank with its all inclusive products and marketing strategies.