Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience.

Urban Company adopted a full stack approach in its business model that has become a service marketplace. What is this approach? How Urban Company is acing it?

Looking at the purchase of Wordle, we try to explain how New York Times’ acquisition-led business strategy works wonders for the publishing giant.

TVF has revolutionized the OTT industry with its witty content. But if most of the content is free then how does TVF make money? What is TVF’s business model?

With $75Bn Market Cap and $160Bn in assets, ICICI bank has become India’s 3rd largest bank with its all inclusive products and marketing strategies.

There are three key components of Aldi’s business model that help the brand keep low prices: Low Operating Cost, High Margin through Private brands & Limited SKUs.