Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How?
Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning
Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability
IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization
Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste
Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies
Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn
Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How?
Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic?