Southwest Airlines was founded on the notions of low cost carrier but with its unique strategy has been profitable for the last 45 years in a row.
Grassroot by Anita Dongre focuses on the ‘sustainability first’ approach by creating a circular fashion ecosystem and Impact Design approach.
Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy
No one could have thought how life would change overnight. It has been a challenging year for everyone. But we…
Apple recently announced Apple One, which essentially combines its services into a monthly subscription-based business model. What’s the pricing strategy?
Self-storage is an industry in which storage space is rented to tenants, usually on a short-term basis. Pandemic has made this industry booming.
How Guiabolso used market expansion strategy with the goal of bringing more and more unserved customers under the umbrella of organized financial lending?
This article talks about the strategy that has been the backbone of the growth and evolution of Reliance Industries Limited – Backwards Integration.
Is ‘Michelin Star’ by the same Michelin that sells tires, yes, it is! But Why? How a tire company evaluations became most coveted in the culinary industry?