Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.
Ritz-Carlton business strategy is not just about providing luxury facilities. Its about giving luxury experience to customers and to its highly engaged staff.
Hermès has created a €36B empire and has customers spending sleepless nights to buy the products with its innovative marketing strategy. How?
In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
Rent The Runway tapped into a new womenswear luxury market, at a ‘mass’ price, while boosting a circular economy, Read more on the business strategy.
Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.
The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation
Victoria’s Secret is a brand that redefined the meaning of sensuality in the lingerie segment. But why this brand is losing its charm among women of today?
Luxury brands compete with fashion shows and clothing lines that lose money. But where is the real revenue coming from? Read the story to find out!!