Thums Up had been a ruler of Indian Cola Industry. From Parle to Coca-Cola, this indegineous brand has never ceased to amaze people with its marketing.
As famously said Tesla and Elon Musk are not just about Electric cars. Tesla is building an entire ecosystem. But what factors are helping Tesla achieve such a feat?
After E-commerce and M-commerce its the era of new kind of commerce called Q-commerce. Its about speedy and quick delivery of goods at doorstep
Yahoo’s story or case study is full of strategic mistakess. From wrong to missed acqusitions, wrong CEOs, the list is endless. No matter how great the product was!!
Tigerair, an airline by SIA, once launched a INFREQUENT FLYER CLUB program to make customers feel smarter instead of cheap. How this strategy worked?
What is a beachhead strategy? How companies like Facebook have grown using beachhead strategy? What are the advantages and how this strategy is implemented?
What is a blockbuster drug? What business strategies pharmaceutical companies adopt to make a drug blockbuster? Why the Covid drug would become a blockbuster?
Microsoft CEO Satya Nadella said, “You join here, not to be cool, but to make others cool.” We decode the strategy powered by this statement.
What is decoy pricing strategy? Its all about consumer behaviour. How The Economist magazine or any business uses this strategy to increase sales?