Whatsapp business has come as a boon to small businesses in India especially retailers during covid-19. They can now connect with new and existing customers
In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How?
Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation
From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry.
Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How?
IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization
Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn
Subscription service – Why is it a good business strategy? Food, clothes, furniture, cars and practically everything can now be subscribed!
Technology has disrupted the human lives for many centuries. But survival in new age Artificial intelligence requires new age skills. Are we ready for it?