From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management
Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.
Bajaj Auto has evolved tremendously overtime from its traditional scooter Chetak to having the trendiest bike Pulsar. It has managed to stay relevant.
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.
In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies?
How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique.
MDH success is not just a story of right branding or business strategies but its also a story of a man who with his philanthropy has earned the trust of entire India.
Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it?
Disney has established itself as an entertainment powerhouse in the last century. Read on to find out its sauce to success!