Haldirams invented the bhujia we know today and made it top most snack seller. It’s a story of conviction that turned a small shop into a billion-dollar entity.
Tigerair, an airline by SIA, once launched a INFREQUENT FLYER CLUB program to make customers feel smarter instead of cheap. How this strategy worked?
What is a beachhead strategy? How companies like Facebook have grown using beachhead strategy? What are the advantages and how this strategy is implemented?
Dairy Milk has become the most loved chocolate in India with highest market share among the chocolate brands and making Mondelez the top chocolater maker in India
What is a blockbuster drug? What business strategies pharmaceutical companies adopt to make a drug blockbuster? Why the Covid drug would become a blockbuster?
Microsoft CEO Satya Nadella said, “You join here, not to be cool, but to make others cool.” We decode the strategy powered by this statement.
It’s not difficult to get your content popular on LinkedIn as it is a platform where content grows organically. You just need to know the right strategies.
Victoria’s Secret is a brand that redefined the meaning of sensuality in the lingerie segment. But why this brand is losing its charm among women of today?
Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy