What is decoy pricing strategy? Its all about consumer behaviour. How The Economist magazine or any business uses this strategy to increase sales?
What is ambush marketing strategy? How coca cola and pepsi have won the war against each other by successfully implementing the strategy?
What is Adjacency Expansion strategy? How Nike has used it over the decades to outperform its competition and venture into segments other than shoes?
Burger King with its multiple viral marketing campaigns has managed to stay relevant despite a heavyweight competitor like Mcdonald’s. How?
Adaption of cryptocurrency like Bitcoin is rising in India. Despite the removal of RBI ban by the Supreme Court, Indian banks still hesitate to deal in crypto
What is experience marketing strategy & How Airbnb has used it to create a market for itself & build a business model in the competitive travel and booking industry?
Nespresso is not just a coffee machine or capsule. Nespresso’s business model & Marketing strategy are about the premium experience it gives to its coffee lovers.
Technically Mcdonald’s is not a fast-food company. Mcdonald’s is a massive real estate management company with total assets of $47 Bn. What’s the strategy story?
From colorful lunchboxes to storage containers, Tupperware has been ruling the middle-class kitchen for 7 decades now. Find out how?