With almost 50% of users as premium subscribers, Spotify has right kind of targeted advertising, selling and marketing to attract millennials. How?
Yahoo’s story or case study is full of strategic mistakess. From wrong to missed acqusitions, wrong CEOs, the list is endless. No matter how great the product was!!
Tigerair, an airline by SIA, once launched a INFREQUENT FLYER CLUB program to make customers feel smarter instead of cheap. How this strategy worked?
What is a beachhead strategy? How companies like Facebook have grown using beachhead strategy? What are the advantages and how this strategy is implemented?
What is a blockbuster drug? What business strategies pharmaceutical companies adopt to make a drug blockbuster? Why the Covid drug would become a blockbuster?
Microsoft CEO Satya Nadella said, “You join here, not to be cool, but to make others cool.” We decode the strategy powered by this statement.
Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy
Touted as the most valuable car company in the world, Tesla firmly sticks to its zero dollar marketing. Then what is Tesla’s marketing strategy?
Luxury brands compete with fashion shows and clothing lines that lose money. But where is the real revenue coming from? Read the story to find out!!