Lemonade Insurance Company has revolutionized the very traditional insurance industry with the use of Artificial Intelligence and its idea of giveback
What is an omnichannel marketing strategy? And how Zivame has used this strategy to enhance its customer experience and grow its business of online lingerie
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.
US Justice Department has that Google’s acquisition of doubleclick is the reason for its dominance in advertising business. What was this deal all about?
In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies?
How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem?
Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant.
The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation
Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values.