How an internation soap brand Lifebuoy from UK by Unilever became India’s top selling soap brand? How Lifebuoy became synonymous to hygeine?
What is experience marketing strategy & How Airbnb has used it to create a market for itself & build a business model in the competitive travel and booking industry?
Nespresso is not just a coffee machine or capsule. Nespresso’s business model & Marketing strategy are about the premium experience it gives to its coffee lovers.
How Mayank and his startup SumArth are transforming farming from an occupation to a respectful profession in rural areas of Bihar?
Technically Mcdonald’s is not a fast-food company. Mcdonald’s is a massive real estate management company with total assets of $47 Bn. What’s the strategy story?
From colorful lunchboxes to storage containers, Tupperware has been ruling the middle-class kitchen for 7 decades now. Find out how?
Whatsapp business has come as a boon to small businesses in India especially retailers during covid-19. They can now connect with new and existing customers
Despite availability of local brands and preference for “desi khaana”, what marketing strategy made kellogg’s most sought after breakfast in India?
What is Guerrilla Marketing? How new-age marketers are using this inexpensive form of marketing strategy to send their message across? Some Examples?