Marvel Strategy of building cinematic universe is a lesson that can help position a company, products, and services for long-term and sustainable growth.
By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level.
Southwest Airlines was founded on the notions of low cost carrier but with its unique strategy has been profitable for the last 45 years in a row.
Grassroot by Anita Dongre focuses on the ‘sustainability first’ approach by creating a circular fashion ecosystem and Impact Design approach.
Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy
One of the biggest challenges facing businesses today is pricing and there are 7 common pricing mistakes made by most businesses. What are these mistakes?
No one could have thought how life would change overnight. It has been a challenging year for everyone. But we…
Apple recently announced Apple One, which essentially combines its services into a monthly subscription-based business model. What’s the pricing strategy?
While the vast majority of such transactions don’t end up in a catastrophic bankruptcy, managing an IP portfolio, especially if the IP is worldwide, typically brings challenges.