Would you leave a comfortable life and a stellar career to start something? Read about Vivek’s journey to live the Great American Dream
Oreo is a 100 years old biscuit that is loved by people from more than 100 countries. Rich history and classic story, Oreo is a huge business for Mondelez International
Data can empower business to lead the change with an example. Whirlpool with its Care Counts initiative has increased attendance with an insightuns
In value based pricing products are price based on the perceived value instead of cost. Starbucks has mastered the art of value based pricing. How?
Kolcraft has changed the way the parents buy their baby strollers by enhancing the customer experience with simple and inexpensive innovation
From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry.
Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How?
Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning
Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability
IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization
Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste
Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies
Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn
Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How?
Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic?
Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers.
Subscription service – Why is it a good business strategy? Food, clothes, furniture, cars and practically everything can now be subscribed!
Indians especially armed forces and college students for generations have loved Old Monk. What makes this rum so special? It’s classy, dark yet affordable.