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The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it? In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator. Today, with over 2200 stores worldwide, Uniqlo is well known for its simplicity and quality. So, What is the business strategy that propelled the growth of Uniqlo? In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator. Today, with over 2200 stores worldwide, Uniqlo is well known for its simplicity and quality. So, What is the business strategy that propelled the growth of Uniqlo? IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies
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