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In interview with The Strategy Story, Vikram Chopra, CEO of CARS24 has shared everything starting from consumer technology to its core business model Decoupling is a business strategy to hack, identify and arrest a particular stage of the value chain which the incumbents sub-optimally or poorly address. Amazon has done that perfectly. Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn If the browser extension is for free, then how does Honey make money? What is so attractive in the business model that motivated Paypal to acquire it?Gadgets
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