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How did Patagonia position itself as an activist company? What marketing strategies did Patagonia adopt to connect with consumers and sell even more? What is the business model of Adidas that is helping the brand rule the sportswear industry across all the sports for so many decades? What makes athletes love it? Moderna’s business strategy & model are based on creating a platform. These are systems that can be easily scaled and tailored for multiple different applications. In interview with The Strategy Story, Vikram Chopra, CEO of CARS24 has shared everything starting from consumer technology to its core business model Decoupling is a business strategy to hack, identify and arrest a particular stage of the value chain which the incumbents sub-optimally or poorly address. Amazon has done that perfectly. Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic? Gadgets
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