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Warby Parker, a challenger to Luxottica has disrupted the entire eyewear market with its fun, trendy, and affordable brand image & unique business model. How? Red Bull got its name from a Thai energy drink “Krating Daeng” from the same family which majorly owns Red Bull. Krating Daeng means Red Bull Demarketing is a type of marketing when brand wants to discourages you from buying its product. But why brands adopt demarketing strategy? Mukul Shah of YOLO Bus has disrupted the highly competitive interstate bus transportation by collaborating instead of competing. How? Strategic storytelling helps people to understand better. Through strategy storytelling framework we developed, one can be an ace storyteller Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically. Biomimicry is a strategy where we learn and emulate nature’s designs, processes, and ecosystems to create a sustainable world. Let us see a few examples of biomimicry.
