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Demarketing is a type of marketing when brand wants to discourages you from buying its product. But why brands adopt demarketing strategy? Mukul Shah of YOLO Bus has disrupted the highly competitive interstate bus transportation by collaborating instead of competing. How? Strategic storytelling helps people to understand better. Through strategy storytelling framework we developed, one can be an ace storyteller Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically. How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers? Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely Tide with its marketing strategy has carved a space for itself in the mid-tier detergent segment appealing to the burgeoning middle-class of India. How?
