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Red Bull got its name from a Thai energy drink “Krating Daeng” from the same family which majorly owns Red Bull. Krating Daeng means Red Bull
ZeroVir- a startup born out of sanitization necessity generated during COVID Pandemic. Chandrashekhar was quick to realize business potential
Mukul Shah of YOLO Bus has disrupted the highly competitive interstate bus transportation by collaborating instead of competing. How?
Indian gaming industry is booming. Women Participation is increasing. Ii is becoming a career choice for youth. Covid has accelerated growth.
Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically.
The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights
IDEO excelled in using design thinking strategy in complicated products to simplify deliverables that could be worked on in excruciating detail.
