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Diamond engagement rings are the result of a flawless marketing strategy by De Beers and Ayer that made them the status symbols they are today Why Reliance has purchased Big Bazaar for $3.4bn when it has its own Reliance Retail? Big Bazaar is adding its stronghold on Grocery and Fashion segment to Reliance What investment strategies made Warren Buffett the best investor of the 21st century? He is a true believer in Long Term Value Investing. iD Fresh Food disrupted the Ready to eat market by providing food with no preservatives. But how was the brand successful in this innovation? Warby Parker, a challenger to Luxottica has disrupted the entire eyewear market with its fun, trendy, and affordable brand image & unique business model. How? Red Bull got its name from a Thai energy drink “Krating Daeng” from the same family which majorly owns Red Bull. Krating Daeng means Red Bull Mamaearth’s solid marketing strategy & USP of the absence of toxins chemicals in their products has helped them create a strong brand image among millennials.
