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Disneyland is not famous for its world class rides or high-end retail merchandises. Disney is famous for its integrated experiential marketing strategy. How? Canva uses a freemium strategy, which is a combination of free and premium features. What is The Freemium Strategy and how Canva has excelled it? Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How? Snapdeal once enjoyed the fame, glory and became the blue-eyed boy of investors was on the brink of closure. With version 2.0 it has totally changed the game. Once Dalda Company enjoyed the monopoly in the Vanaspathi Ghee market in India but then what happened? Why it had pivot its business to oils? Rent The Runway tapped into a new womenswear luxury market, at a ‘mass’ price, while boosting a circular economy, Read more on the business strategy. Ola has now become a giant with variety of services like Ola Foods, Ola Cars, Ola Electric Mobility in its business model. How Ola is planning to succeed in each of the business segment?
