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Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How? Snapdeal once enjoyed the fame, glory and became the blue-eyed boy of investors was on the brink of closure. With version 2.0 it has totally changed the game. Once Dalda Company enjoyed the monopoly in the Vanaspathi Ghee market in India but then what happened? Why it had pivot its business to oils? Rent The Runway tapped into a new womenswear luxury market, at a ‘mass’ price, while boosting a circular economy, Read more on the business strategy. ESPN used Spelling Bee to grow its business and the channel transformed sports consumption. But why Spelling Bee made sense for a sports channel? LinkedIn is not a usual startup growth story example. LinkedIn has completely revolutionized the job industry or B2B sales or professional networking Reimagining its model as a verb for the services it does, Dunzo has come a long way in integrating several aspects of the hyper-local business model.
