Nestle, with its business model of creating shared value and its rock-solid marketing mix, has managed to find a cozy place in every household, making it the No. 1 FMCG brand
Organizations struggle to provide value even with their single product but 3M has been doing successfully with its 60,000 products with its innovation strategy.
What is the business model of Truecaller? They use the data thus collected in tons. There are 5 primary ways in which Truecaller makes money. What are those ways?
In 2006, Sky became the first carbon-neutral media company. In February 2020, Sky announced its plans to go net zero carbon by 2030 across its entire value chain.
The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?