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TESCO is much more than a chain of supermarkets. Tesco is a giant conglomerate, spanning multiple verticals and having a robust business model. Ritz-Carlton business strategy is not just about providing luxury facilities. Its about giving luxury experience to customers and to its highly engaged staff. Hermès has created a €36B empire and has customers spending sleepless nights to buy the products with its innovative marketing strategy. How? Biomimicry is a strategy where we learn and emulate nature’s designs, processes, and ecosystems to create a sustainable world. Let us see a few examples of biomimicry. Nestle, with its business model of creating shared value and its rock-solid marketing mix, has managed to find a cozy place in every household, making it the No. 1 FMCG brand Tide with its marketing strategy has carved a space for itself in the mid-tier detergent segment appealing to the burgeoning middle-class of India. How? Airbnb’s business model serves two stakeholders: hosts and guests. Its value proposition includes a safe community that leverages technology. Airbnb makes money through both hosts and guests.
