Gone are those days when millions of dollars in fancy brand-building activities used to allure customers. Today customer loyalty is inclined towards brands that stand for social justice

Bombay Shaving Company has transformed men’s grooming from a mundane to-do task to an experience to look forward to with its unique value proposition

Competitive Advantage is a company’s ability or strategy to perform in a way that competitors cannot match uniques the capabilities to serve the customer.

The strategy to promote experience and not a product would be Starbucks’ root promotion strategy to drive its success through decades.

MTR has exhibited all formats of strategic brand building in its successful business model by delivering a wholesome and authentic experience in all it product categories.

Ninjacart business model deals with the problem of inefficiencies in the supply chain by connecting farmers with retailers and trying to remove the middlemen.