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Bombay Shaving Company has transformed men’s grooming from a mundane to-do task to an experience to look forward to with its unique value proposition DEI represents action/strategy in the direction of reducing inequality. A+E Networks uses content series and outreach to tell powerful and transforming stories. The strategy to promote experience and not a product would be Starbucks’ root promotion strategy to drive its success through decades. In just a matter of few year Swiggy has become an integral part of our lives with its innovative business/revenue model and creative marketing strategies. Ninjacart business model deals with the problem of inefficiencies in the supply chain by connecting farmers with retailers and trying to remove the middlemen. How product development-based growth strategy helped payment processing giant “Stripe” become the most valued ($95 bn) venture-backed private company? Consumer brands have long been loved among investors for their longevity and excellent business metrics. But are changes in society making them weaker than before? 
