The strategy to promote experience and not a product would be Starbucks’ root promotion strategy to drive its success through decades.

In just a matter of few year Swiggy has become an integral part of our lives with its innovative business/revenue model and creative marketing strategies.

Ninjacart business model deals with the problem of inefficiencies in the supply chain by connecting farmers with retailers and trying to remove the middlemen.

How product development-based growth strategy helped payment processing giant “Stripe” become the most valued ($95 bn) venture-backed private company?

Ritz-Carlton business strategy is not just about providing luxury facilities. Its about giving luxury experience to customers and to its highly engaged staff.

Mamaearth’s solid marketing strategy & USP of the absence of toxins chemicals in their products has helped them create a strong brand image among millennials.