Udemy’s business model allows individual learners and organizations worldwide to access affordable, relevant, and up-to-date content from experts. How?

Airbnb’s business model serves two stakeholders: hosts and guests. Its value proposition includes a safe community that leverages technology. Airbnb makes money through both hosts and guests.

Shopify’s business model is driven by its ability to attract new merchants, retain revenue, and increase sales to merchants. How does Shopify make money?

Oreo’s marketing strategy has 3 key pillars: Creating a momentum with Flywheel Effect, Hitting the right spot with The Oreo Buzz and making itself available everywhere.

The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?

Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience.