The Economist has grown from being just a newspaper to a must have for career success through its innovative advertising strategy. Learn How
Today we are all looking at the future of modern India. Read to find out how digitization will lead India to its Trillion Dollar Opportunity.
With increasing awareness in consumers, sustainability has become a critical issue for the fashion industry. Few brands are leading the change
From a marquee ayurvedic brand to getting lost in the crowd, read Vicco’s advertising strategies and its rise, fall and its attempt to make a comeback.
You would be surprised to know that the world’s largest car company, simply in terms of the sheer number of…
How Burberry became the first luxury giant to reclaim the brand from the masses, create a seamless digital experience and target millennials
Nike has built one of the most powerful brands in the world through its benefit based marketing strategy. What is this strategy and how Nike has used it?
What are the various advertising strategies that make Titan a consumer’s choice? How Titan decided to choose Mozart’s symphony as its tune for commercials?
How has Harley-Davidson embodied a “cult status”? Know more about its inclusive marketing strategy, brand loyalty and exclusive customer base.