Mars Inc Chocolate bars are known by everyone. But little do people know that it is owned by a family that now owns a $130bn chocolate-y empire
Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India.
In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How?
Red Bull Marketing strategy has 2 major components: sampling to target the audience and using adventure sports as a means to communicate its brand strategy
Dairy Milk has become the most loved chocolate in India with highest market share among the chocolate brands and making Mondelez the top chocolater maker in India
Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy
Touted as the most valuable car company in the world, Tesla firmly sticks to its zero dollar marketing. Then what is Tesla’s marketing strategy?
What is ambush marketing strategy? How coca cola and pepsi have won the war against each other by successfully implementing the strategy?
Burger King with its multiple viral marketing campaigns has managed to stay relevant despite a heavyweight competitor like Mcdonald’s. How?