Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste
Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies
Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How?
Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic?
Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers.
India has always been an ardent lover of Parle-G. But during the lockdown, its sales have drastically increased due to dramatic consumption. Why?
Why Indians love maggi? How it has become a favorite snack? Maggi was banned in 2015 but was given a green signal in 2016. What is happening now?
Tesla stock price has shown 400% growth in 5 months. 70% in a month. Tesla added $51 bn on Monday alone. Is the growth sustainable or a bubble will burst?