Its the end consumer who pays for the rewards on the credit cards not the bank or card network because of the merchant fees involved. How?
What is short selling investment strategy? How few investors have made billions using this strategies especially when the market crashes?
How an internation soap brand Lifebuoy from UK by Unilever became India’s top selling soap brand? How Lifebuoy became synonymous to hygeine?
Oreo is a 100 years old biscuit that is loved by people from more than 100 countries. Rich history and classic story, Oreo is a huge business for Mondelez International
Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategies
Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How?
Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers.
Indians especially armed forces and college students for generations have loved Old Monk. What makes this rum so special? It’s classy, dark yet affordable.
India has always been an ardent lover of Parle-G. But during the lockdown, its sales have drastically increased due to dramatic consumption. Why?