Looking at the purchase of Wordle, we try to explain how New York Times’ acquisition-led business strategy works wonders for the publishing giant.
Moderna’s business strategy & model are based on creating a platform. These are systems that can be easily scaled and tailored for multiple different applications.
In the last few years, Formula One has come a long way, especially with its marketing strategy. Fans are now treated with respect and given equal importance.
WhatsApp is challenging the way we think about online social networks. Could it be the next super social network app for India?
Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values.
Microsoft CEO Satya Nadella said, “You join here, not to be cool, but to make others cool.” We decode the strategy powered by this statement.
From postal to streaming to production, Netflix has constantly pivoted its business model to become the best in the entertainment industry.
Lego toys used technology innovation to transform. Lego is a story of successful open innovation strategies ever executed by a global brand.
Nike has built one of the most powerful brands in the world through its benefit based marketing strategy. What is this strategy and how Nike has used it?