Dior has been setting the benchmark in high-end fashion with its ready-to-wear style and haute couture. Using a right set of marketing strategy, Dior has redefined luxury. How?
Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.
Hermès has created a €36B empire and has customers spending sleepless nights to buy the products with its innovative marketing strategy. How?
In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
Rent The Runway tapped into a new womenswear luxury market, at a ‘mass’ price, while boosting a circular economy, Read more on the business strategy.
Diamond engagement rings are the result of a flawless marketing strategy by De Beers and Ayer that made them the status symbols they are today
Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How?
How Burberry became the first luxury giant to reclaim the brand from the masses, create a seamless digital experience and target millennials
How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting?