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How Burberry became the first luxury giant to reclaim the brand from the masses, create a seamless digital experience and target millennials
Bata is not an Indian brand. It is as international as it can be. But adaptation & marketing strategy made Bata India’s highest-selling footwear brand.
Nike has built one of the most powerful brands in the world through its benefit based marketing strategy. What is this strategy and how Nike has used it?
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How one step towards digital transformation completely changed the brand perception of Domino’s from a pizza delivery company to a technology company?