In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.
With increasing awareness in consumers, sustainability has become a critical issue for the fashion industry. Few brands are leading the change
You would be surprised to know that the world’s largest car company, simply in terms of the sheer number of…
Nike has built one of the most powerful brands in the world through its benefit based marketing strategy. What is this strategy and how Nike has used it?
How has Harley-Davidson embodied a “cult status”? Know more about its inclusive marketing strategy, brand loyalty and exclusive customer base.
How one step towards digital transformation completely changed the brand perception of Domino’s from a pizza delivery company to a technology company?