The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation
Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values.
What is sustainable marketing? And why more and more brands globally are bringing sustainability as a practice to their business? Does it improve revenues?
How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique.
MDH success is not just a story of right branding or business strategies but its also a story of a man who with his philanthropy has earned the trust of entire India.
OTT platform business is exponentially rising in India and with it brand advertising on these OTT platforms is becoming more significant than ever.
Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it?
What is a Discounted Cash Flow approach? How business entities are using to determine their real value and evaluate future economic benefits?
Dell’s massive success can be attributed to availability of extensive customization, Just in Time delivery model, and buy direct formula. How?