The first name that comes to mind as soon as we talk about jeans is Levi’s. Levi’s has created an ultracool factor for its fans through its ultracool brand strategy.
Mobile games have seen a huge surge in revenue due to Covid lockdown but what monetization strategies these free-to-use games adopt? They lead you to a pain point
IPL Marketing think tank has devised a set of marketing strategy to transform IPL into one of the most sought-after and money-spinning sports events in the world.
The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors?
In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
Today, with over 2200 stores worldwide, Uniqlo is well known for its simplicity and quality. So, What is the business strategy that propelled the growth of Uniqlo?
The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed
Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy
The story of Vespa states the ability of the brand to churn out innovative pieces. Vespa has introduced many utilitarian models to keep pace with the changing times.
Marvel Strategy of building cinematic universe is a lesson that can help position a company, products, and services for long-term and sustainable growth.
By adopting a leagile supply chain, it became possible for Benetton to produce large volumes of garments to exploit economies of scale at the manufacturing level.
Southwest Airlines was founded on the notions of low cost carrier but with its unique strategy has been profitable for the last 45 years in a row.
Grassroot by Anita Dongre focuses on the ‘sustainability first’ approach by creating a circular fashion ecosystem and Impact Design approach.
Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy
One of the biggest challenges facing businesses today is pricing and there are 7 common pricing mistakes made by most businesses. What are these mistakes?
No one could have thought how life would change overnight. It has been a challenging year for everyone. But we…
Apple recently announced Apple One, which essentially combines its services into a monthly subscription-based business model. What’s the pricing strategy?
While the vast majority of such transactions don’t end up in a catastrophic bankruptcy, managing an IP portfolio, especially if the IP is worldwide, typically brings challenges.