Business model transition to cloud kitchen in 2016 helped Rebel Foods achieve growth by increasing revenues and reducing capital expenditure. How?
Before purpose became the “buzzword” that it is today, one brand-activated purpose, masterfully, over the years, to reach its iconic status – DOVE!
Keeping CX, Marketing, Pricing, and most importantly its customers at the heart of its strategy, OnePlus in just a matter of few years has ruled the market. How?
Being easy on the feet, but less so on the eyes, Crocs not only sustained the hatred but also made a powerful comeback! Crocs turned this hatred into a well-planned business strategy.
Niche Marketing strategy is aimed at advertising the marketing efforts towards a very specialized and targeted audience. Saregama Carvaan taps that audience perfectly.
Fabindia now had an interwoven network of 50,000+ weavers and 90,000+ artisans scattered all over India. To manage Fabindia has come up with SRC business model
The business model of Rivigo solves the truck driver’s shortage while helping drivers maintain a healthy work-life balance by allowing them to be at their home every day.
Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject.
‘Sustainable Impact’ is HP’s guiding principle for delivering on its corporate vision – to create technology that makes life better for everyone, everywhere.
Strategy of Rolex to create brand recognition has gone hand in hand with its innovative launches since the beginning. What makes Rolex so unique & luxurious?
Goldman Sachs aspires to become like other ‘normal’ banks through retail banking. What is perpetrating this change, and how has the company fared in its efforts?
Is cryptocurrency really the future of finance? With rising market valuations, it seems so. What are the challenges? How are financial institutions dealing?
Zappos has developed a unique strategy and has taken numerous actions like 365 days return policy to ensure the best customer service.
Blackstone acquisition of Hilton was one of the most profitable LBO transactions in the history of private equity. What actually happened? What is LBO?
The first name that comes to mind as soon as we talk about jeans is Levi’s. Levi’s has created an ultracool factor for its fans through its ultracool brand strategy.
Mobile games have seen a huge surge in revenue due to Covid lockdown but what monetization strategies these free-to-use games adopt? They lead you to a pain point
IPL Marketing think tank has devised a set of marketing strategy to transform IPL into one of the most sought-after and money-spinning sports events in the world.
The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors?