Ikea has used 3D printing technology to implement the ThisAble campaign. Ikea is bridging the gap through meaningful and relevant additions to its product lines.
Using social commerce Pinduoduo is truly disrupting eCommerce with its robust ideology and promising working and business model. How?
CEMEX, a Mexican multinational building material maker, Crafted a Strategy to Serve the Impoverished in a Profitable Way when everyone else ignored the segment. How?
The business model of Snapchat is structured so that it provides enormous value to the needs of IM users, businesses, and content creators. How?
Business model transition to cloud kitchen in 2016 helped Rebel Foods achieve growth by increasing revenues and reducing capital expenditure. How?
Before purpose became the “buzzword” that it is today, one brand-activated purpose, masterfully, over the years, to reach its iconic status – DOVE!
Keeping CX, Marketing, Pricing, and most importantly its customers at the heart of its strategy, OnePlus in just a matter of few years has ruled the market. How?
Being easy on the feet, but less so on the eyes, Crocs not only sustained the hatred but also made a powerful comeback! Crocs turned this hatred into a well-planned business strategy.
Niche Marketing strategy is aimed at advertising the marketing efforts towards a very specialized and targeted audience. Saregama Carvaan taps that audience perfectly.
Fabindia now had an interwoven network of 50,000+ weavers and 90,000+ artisans scattered all over India. To manage Fabindia has come up with SRC business model
The business model of Rivigo solves the truck driver’s shortage while helping drivers maintain a healthy work-life balance by allowing them to be at their home every day.
Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject.
‘Sustainable Impact’ is HP’s guiding principle for delivering on its corporate vision – to create technology that makes life better for everyone, everywhere.
Strategy of Rolex to create brand recognition has gone hand in hand with its innovative launches since the beginning. What makes Rolex so unique & luxurious?
Goldman Sachs aspires to become like other ‘normal’ banks through retail banking. What is perpetrating this change, and how has the company fared in its efforts?
Is cryptocurrency really the future of finance? With rising market valuations, it seems so. What are the challenges? How are financial institutions dealing?
Zappos has developed a unique strategy and has taken numerous actions like 365 days return policy to ensure the best customer service.
Blackstone acquisition of Hilton was one of the most profitable LBO transactions in the history of private equity. What actually happened? What is LBO?