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The marketplace business model of Shutterstock offers users a disruptive, & low-cost alternative of obtaining commercial imagery. How does Shutterstock work and make money? Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. Canva uses a freemium strategy, which is a combination of free and premium features. What is The Freemium Strategy and how Canva has excelled it? Airtel story is not just of Airtel. It is also the growth story of Indian Telecom Industry. AIrtel has always managed to win hearts of its customers with its services. How? Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How?
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