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Google’s business model comprises two segments: Google Services and Google Cloud. Google Services primarily makes money by delivering performance and brand advertising through Google services. The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand. India’s Startup ecosystem seems to be on a golden run this year; we’re only eight months in, yet almost 40% of all unicorns to date came in 2021 with a combined valuation of $42 Bn Airtel story is not just of Airtel. It is also the growth story of Indian Telecom Industry. AIrtel has always managed to win hearts of its customers with its services. How? Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How? Snapdeal once enjoyed the fame, glory and became the blue-eyed boy of investors was on the brink of closure. With version 2.0 it has totally changed the game.
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