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Statistics are important but they are being misused by people to serve an agenda or using correlation as causation. Brands are also it. Belief is misplaced. How? Using “Swadeshi” or “Make in India” has become trendy for brands to use in their marketing strategy. The strategy is helping in stronger brand positioning Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization Colgate has blended itself in the Indian culture. Its campaigns are adaptive to the Indian preference, making it the number 1 toothpaste Keventers has not been in business since 1970s. But Agastya Dalmia has revived the brand with right branding, packaging and pricing strategiesGadgets
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