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Yellow Tail, an Australian wine brand that started really small managed to become one of the world’s most profitable brands in the industry using Blue Ocean. How? ESPN used Spelling Bee to grow its business and the channel transformed sports consumption. But why Spelling Bee made sense for a sports channel? LinkedIn is not a usual startup growth story example. LinkedIn has completely revolutionized the job industry or B2B sales or professional networking Kellogg’s completely changed the paradigm of audio,marketing by making the snap, crackle, and pop sound as a means of brand recognition. Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding? boAt has managed to launch affordable, stylish, and excellent quality consumer electronics and has become India’s favorite homgrown wearables brandGadgets
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