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Advanced Strategies

How Apple uses Halo Effect to sell you an iPhone?

nirma washing powder on black surface showing rising market share

Brand Marketing

How Nirma washing powder became “sabki pasand”?

Nirma challenged the status quo of HUL with its customer needs understanding, perfect pricing strategy, and a brilliant marketing and supply chain strategy.

Advanced Strategies

How one man’s vision changed the way India shops?

Can just one man revolutionize India’s retail market and change our shopping habits? Find out how Kishore Biyani’s Big Bazaar became the face of organized Retail in India.

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Business Or Revenue Model

Business Model & Supply Chain Analysis of Home Depot

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In Finance

The Changing face of the future of finance

11 Mins Read

Is cryptocurrency really the future of finance? With rising market valuations, it seems so. What are the challenges? How are financial institutions dealing?

How Zappos “Delivers happiness to Soles and Souls”

Blackstone and Hilton Hotels: The Beauty of LBOs

The Bold and Youthful brand strategy of Levi’s

A critical take on Mobile Game Monetization Strategies

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