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The fate of these Instagram celebs has been drastically affected by Covid-19. From being invincible to looking for alternate revenue. How does it all work? How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting? How Apple sells higher priced product by building an affinity for its lower priced product. The psychological effect is Halo Effect. How Halo Effect works? Nirma challenged the status quo of HUL with its customer needs understanding, perfect pricing strategy, and a brilliant marketing and supply chain strategy. Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject.
