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How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting? How critical mass effect plays a role in boycotts? How it worked in Uber’s boycott campaign? Is social media accelerating the speed to achieve critical mass? Nirma challenged the status quo of HUL with its customer needs understanding, perfect pricing strategy, and a brilliant marketing and supply chain strategy. Can just one man revolutionize India’s retail market and change our shopping habits? Find out how Kishore Biyani’s Big Bazaar became the face of organized Retail in India. ‘Sustainable Impact’ is HP’s guiding principle for delivering on its corporate vision – to create technology that makes life better for everyone, everywhere.
